formundraum built the exhibition stand for Hendrickson
at IAA Commercial Vehicles in Hanover

Perfect interplay of power
and lightweight design

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The world rides on us
Hendrickson auf der IAA Nutzfahrzeuge

The US Company Hendrickson presented itself under no lesser slogan than "The World rides on us". The brand’s presentation underlined this announcement, intending to pave the way for the further establishment of an emphasis on the European market. The stand was crossed by "Hendrickson Road", which ended at a bar where the Hendrickson sites worldwide presented themselves on an LED screen. For more intensive discussions, the automotive experts withdrew to the VIP lounge on the upper floor. An additional highlight originating from our workshop were the 5 meter long logos made from backlit aluminum.

„I’ve had the pleasure of working with Nicola Douglas and the Form und Raum team for a number of years now. It’s always a bit overwhelming to develop a major tradeshow internationally but Nicky’s show knowledge, project management skills and the fact that she is bi-lingual has made me comfortable every step of the way. This is a big investment for a company and choosing the right partner is crucial. I feel Nicky and the team is an extension of my own team.“

Mark Slingluff
Director Gobal Marketing and Communications

Interested in finding out more?
Contact us
by e-mail or telephone +49 22 25.88 96 0

Trade fair
IAA Commercial Vehicles
design and realisation
Floor area
340 m² / two levels

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