All for one and one for all:
Ad Alliance, RTL and partners

As a competent partner of many advertisers, Ad Alliance provides cross-genre marketing offerings for individual creations. Ad Alliance bundles the competencies of strong media partners and, with its marketed platforms, reaches 99 per cent of the German population.

Together with RTL, Ad Alliance wanted a joint platform for all partners – one that outwardly commanded attention while internally giving all participants an equal place.

Our concept, ‘The fitting framework’, proved a great success. Common areas harmonised with partners’ individual statements. Flowing flooring transitions, warm colours and the targeted use of various materials and furniture made the stand an oasis of communication. It combined modernity and urbanity in perfect concord.