Persuasive brand presence
and innovation forum

FENSTERBAU FRONTALE is the marketplace of the woodworking trades.
For four days in Nuremberg, 1,300 renowned exhibitors from more than 42 countries show their innovations to over 110,000 visitors.

Klaes is active worldwide as the software provider for all modern woodworking processes. There is hardly a company in the industry today that doesn’t use the groundbreaking software solutions from Klaes in its daily workflow.

Our task as the exhibition stand constructor was to create a strong brand presence that clearly set itself apart from the surroundings. Along with spaces for consultation and flexible presentation, the stand included a clearly defined dialogue area.
We chose a composition of black and white with accents in cool blue, and added birch logs for a natural touch. The lighting was accentuated by means of premium-quality metal and copper lamps, which were given special emphasis by the black background.