For Book Lovers
Kiepenheuer & Witsch

Frankfurter Buchmesse is the leading global marketplace for printed and digital content and an important social and cultural event. Publishing professionals, representatives of the creative industries, authors, influencers, journalists and culture enthusiasts from all over the world come together to network, discuss innovations, do business, gather inspiration and celebrate together.

Founded in 1948, Kiepenheuer & Witsch is a renowned publishing house that publishes diverse and high-quality non-fiction, literature and fiction. We realised an innovative headstand design for them on 100 square metres. The open stand is accessible from all sides, making it easy for visitors to interact and discover the diverse publishing programme. The back wall of the stand is reminiscent of a large bookshelf: the arrangement of the books on white wall brackets in front of a white background surface creates an elegant lightness that does not appear overloaded. The design is modern, clean and appealing. The company logo is positioned as three-dimensional lettering with integrated backlighting at the top of the rear wall, ensuring a perfect long-distance effect. Counters and seating areas invite you to linger. A special highlight and social media spot is the specially constructed bench, whose seat and backrest consist of books lined up on top of each other. A creative statement that reflects the publishing world in an innovative way.