An illuminating experience for the customers of Ultradent.

Twice annually, more than 150,000 interested visitors come to IDS in Cologne. For many, the international dental show is an absolute must. In an area of over 160,000 m2, more than 2,300 exhibitors show their products and innovations in the dental field.

Ultradent has been a leading manufacturer in the dental area for four decades now. The company gained worldwide recognition under the leadership of its founder, Dr Dan Fischer. Ultradent’s products are an integral part of the work process of dental specialists.

Seeking to set itself apart clearly from the competition, Ultradent called for an exhibition stand with warm tones and fluid transitions. We placed the company colour, orange, prominently in the foreground and created a successful interplay between graphic surfaces and forms. The Ultradent brand made an open, inviting impression at IDS, presenting itself to visitors with great natural confidence.
The stand’s strong impact from a distance was complemented by the Whitening Live Test Area with live transmission, making the stand a real centre of attraction. The skilful use of wood elements and plants rounded out the overall picture.